The Google story regarding advertising begins in the year 2000 as they launch their Google AdWords advertising system. Google first set up and manage the campaigns for the advertisers and in the year 2005 launched a program called the GAP – Google Advertising Professionals program, to certify companies and individuals who complete the training (The program’s name changed to Google AdWords Certified on November 1st 2010).
Google AdWords is the main source of revenue for Google, with revenues of USD$23 Billion in 2009.
The main issue of running a good and fruitful advertising campaign on Google is finding the right balance between the advertisers’ bids and the “Quality Score”. This quality score is actually the bulk of the work – it consists of relevancy of keywords, ads, landing pages, to search queries. See google’s quoted definition for it:
“…The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC)…” (Taken from Google AdWords Help Center)
We, at Adi and Avner Online Marketing, are well trained in running multiple campaigns on Google and excell in integrating between the bid management process to the ongoing – carefully optimized and closely examined – quality score.
Not advertising on Google? Your competitors probably do!
Not satisfied with your ongoing campaign results? Let us optimize your campaign to reach better results!
Contact Adi and Avner to get more details or request a quote.