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Google Advertising

The Google story regarding advertising begins in the year 2000 as they launch their Google AdWords advertising system. Google first set up and manage the campaigns for the advertisers and in the year 2005 launched a program called the GAP – Google Advertising Professionals program, to certify companies and individuals who complete the training (The program’s name changed to Google AdWords Certified on November 1st 2010).
Google AdWords is the main source of revenue for Google, with revenues of USD$23 Billion in 2009.

The main issue of running a good and fruitful advertising campaign on Google is finding the right balance between the advertisers’ bids and the “Quality Score”. This quality score is actually the bulk of the work – it consists of relevancy of keywords, ads, landing pages, to search queries. See google’s quoted definition for it:

“…The AdWords system calculates a ‘Quality Score’ for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user’s search query. A keyword’s Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC)…”  (Taken from Google AdWords Help Center)

We, at Adi and Avner Online Marketing, are well trained in running multiple campaigns on Google and excell in integrating between the bid management process to the ongoing – carefully optimized and closely examined – quality score.

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Not advertising on Google? Your competitors probably do!
Not satisfied with your ongoing campaign results? Let us optimize your campaign to reach better results!

Contact Adi and Avner to get more details or request a quote.

Facebook Advertising

Everybody’s talking about Facebook, not surprisingly when you think of the 500,000,000 people that currently on the social network phenomena, and the numbers continue to grow.

Besides maintaining your brand / shop / band on Facebook pages, you can also advertise to the people on Facebook, using Facebook ads.

So, how do you reach the people on Facebook?

The Facebook advertiser’s management tool allows you to target your campaign based on several segmentation which may help you to achieve high CTR, valuable Conversions while maintain low CPA / CPL. The basic segments every advertiser must determine before launching any campaign are:

  1. Country / City – Where is your audience?
  2. Age – How old is your audience?
  3. Gender – You may want to advertise differently to Women than to Men.
  4. Language – What language(s) does your audience speak?

Other advance segments you may want to use in order to reach the exact audience:

  1. Education – Does your audience in a specific stage in their education, or are alumni of specific colleges?
  2. Relationship – Is your audience married? Single?
  3. Workplace – Does your audience work in a specific firm?

After setting up the ad segments you provide a short headline, ad text and a small image.

Is there a difference between advertising on Google and advertising on Facebook?

Basically, while Google ads appear on search results pages or websites, Facebook ads appear only on Facebook. In both systems you may target segments based on location and language, but Facebook also provides age and gender which are extremely valuable to some advertisers. Google ads are mainly textual on results pages and banners on websites while Facebook offer textual ads with static image.

So what should I choose?

Every campaign should be decided specifically of course, but generally speaking, every campaign should be on both Google and Facebook.

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Interested in Internet Advertising on Facebook?

Contact Adi and Avner for more details or request a quote.

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