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Social Media Activity

Social Media

Social networks these days, whether it’s Facebook, Twitter, LinkedIn, YouTube, Foursquare or even Google+ are functioning as a center meeting point for worldwide internet users. The meaning of this to an advertiser or brand manager is that if you want to understand what your audience is talking about with or without regards to your brand, then you must act and offer your message in these digital hangouts.

In the past years, the approach for internet marketing activity was to launch an official website for the company / store / brand and to bring audience traffic to there. Today all marketers agree that in order to fully understand your audience then you must find them and listen to them where they hang. So basically the direction of

Audience  —- > Brand Website

is changing to

Brands  —–> Audience

So, even though Google still makes billions of dollars out of advertising and bringing traffic to websites / landing pages, you can learn from Facebook and Twitter huge success and even LinkedIn great IPO, that the advertising and marketing industry is changing and we should all follow.

Let’s take Thailand as an example to understand the numbers of social network. Note that this data is updated to September 2011, and if you’re reading this after, well, the numbers are probably up.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

* Data taken from http://goo.gl/tJ9tL, http://goo.gl/07xfG and http://goo.gl/aH8UX

The name of the game in social networks is engagement, meaning an interaction between the brand / store to the audience. The engagement can occur in different ways- from brand listening to audience conversations to audience commenting immediately on the brand message (comment can be Like, Retweet, etc.)

How can we help?

Facebook: We can help you build a brand page, create engaging applications, launch a fan base campaign and of course, manage daily basis conversations with your audience.

Twitter: We can help you set up a branded account, promote it and manage daily basis interactions with your audience.

LinkedIn: We can build your company a branded page and help you with recruiting using advertising and head hunting.

YouTube: We can build your brand a branded channel, create content and promote it.

Foursquare: We can create a branded activity to your brand / store that will create awareness and interactions with your audience.

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Are you interested in social media marketing?

Contact Adi and Avner and we’ll be happy to assist with consulting and managing social activity.

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Avi Ben Abu

Avi Ben Abu is a young Israeli singer who is currently working on his debut album. After losing in the final rounds of “A Star is Born” show in Israel, Ben Abu was signed by a leading agency who believed in his abilities to become a leading singer. Recently the official Avi Ben Abu website was launched, in which Adi and Avner were involved in the on-page SEO work. We are also working on promoting the website in the search engine result pages. Avi Ben Abu also has an official YouTube channel and official Facebook page.

 

Photo: Avi Ben Abu official website (c)

Website Foundations and SEO

Website Foundations and SEOHere is a short list of those “come on! Don’t say you haven’t heard of… or gotten the tip to use”:

  • Sitemap – A basic tool you should have on your website is an HTML sitemap. This will: help the user find content more easily in case he gets lost. Help the search engine crawl every page on your site just in case any of them aren’t clickable from other pages. Get a sitemap ASAP and link it from your homepage and all other pages on your site.
  • Outbound Links – Opening links to other websites using a new window. On too many occasions we still encounter websites that actually push the users out, by opening links to other websites using the same window. Why should the users need the “back” button to return to your site? A good recommendation would be to always open links to other websites using a new window.
  • Footer – a lower navigation bar. This is a great source to use for your website’s internal links, which should appear all through the website. Many websites still think they can skip the lower toolbar. The reasons are usually design. Users are used to lower navigation bar. They look for this navigation tool and they know to find answers to frequently asked questions, a sitemap, a link to a ‘Contact US’ form and other features. Don’t let them down.

And the next short list is almost the same, just only triggering you to “don’t tell me you still think this is worth anything for website marketing or SEO”….

  • Meta Tag – Keywords. I wish someone would prove me wrong and show me the benefit of using the keywords Meta tag. Actually it is an old tool used once and especially by keyword spammers around the web. However Google and other search engines got smarter and smarter, quicker than you and me, and they do not want to see a list of keywords stuffed in one place that don’t really reflect anything.
  • Link Farms – A massive list of outbound links from the website’s footer linking to various websites you think you are promoting, either for money or as a courtesy. Actually you are hurting yourself and them. Again, a method belonging to the past, notoriously known for creating a huge link exchange industry which is, in most cases, not effective at all.

In summary, we all need to really stay tuned to the dynamic and ever changing internet world that we live in. This means adding and subtracting elements from your site every now and again. You snooze, you lose, and others win instead of you.

I had a couple of more tips to write down in this post, but I am going to add a sitemap to someone’s new website :)

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Contact us for more details on website building with good SEO foundations.
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Website Building

Website BuilderWe offer full turnkey projects including website building, based on the ultra popular CMS program- WordPress.
Our website building service includes design, Content Writing, website structure and of course, Search Engine Optimization foundations that will help the website be more visible to the search engines and rank higher on relevant and important keywords.

You can check our latest projects for our clients, including Optimum Rel Estate Investments (English) and אופטימום השקעות בנדל”ן (Hebrew). Even our own Internet Marketing Agency website is hand-made by us.

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Planning to update your current website?
Want to launch a new website?

Contact Adi and Avner to get more details or request a quote.
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Mead Johnson

Mead Johnson Nutrition is a global leader in infant and children’s nutrition.
The company is known for its excellent products Enfamil® and Enfalac® families of infant formulas as well as for the regional children’s nutritional products, including Enfagrow®, Enfapro®, Enfakid®, EnfaSchool®, and Sustagen® in Asia.
Mead Johnson Nutrition (Thailand) is operating Enfa Smart Club website and the Official Enfa Facebook page.

How BIG Facebook is in Thailand?

On Monday night, December 27th, a 16 year old girl had a terrible accident on one of Thailand’s expressways, which led to 9 dead people. This horrifying story broke all news reports, and the Thai newspapers widely covered this story on its front pages. Obviously the girl didn’t have a license and worst of all, pictures taken after the accident show she’s mainly concentrated with her… Blackberry.

What happened 2 days after the accident is what is now defined as a “Hate Mob” – a massive amount of angry people, directing their anger at one direction – the girl.

If you want to understand how BIG Facebook is in Thailand, keep reading….

Someone created a page on Facebook and named it “confident that the Thai People more than one millions of people are not satisfied [with] Praewa Thep Hatsadin Na Ayudhya“, and in Thai “มั่นใจว่าคนไทยเกินล้านคนไม่พอใจ แพรวา(อรชร) เทพหัสดิน ณ อยุธยา
After 24 hours, the page reached 150,000 “likes” and the numbers are soaring to reach over 240,000, just 72 hours after the crash. The media coverage and the rage of the Thai people all combined into one massive crowd on Facebook. We are working in social networks for quite some time now, we advertise on Facebook, we build Facebook pages and give consultation to companies in social marketing issues, and so far this is the biggest phenomena we have came across. Such massive participation in Facebook in such a short time is very impressive, even in terms of Thai market numbers…
According to Facebook statistics, in the end of 2010 there are over 6,000,000 Thai people on Facebook.

Internet Marketing in Different Languages

The first and maybe the most important tool we have for internet marketing is our marketing language.

We need to find the right marketing language using different marketing tools such as Google Insights for Search, as a part of the Search Engine Optimization in order to perform the right keyword search query, to write META tags that will improve our rankings and will bring us organic traffic and we need it when we want to launch an internet campaign, whether it’s a PPC campaign on Google, an ad campaign on Facebook or if you are running a display campaign on Google using images and banners and the likes.

Not every internet marketing expert is required to work in a language which he is not familiar with, but if you are thinking globally, than the language “hedge” is something that you need to deal with and take care of.

But wait, I can actually hear you thinking, can’t we just use Google Translate or any other online translation service? Well, the answer is absolutely NOT! Although these translation services can help you with basic communication, for advertising purposes it’s just not good enough and mostly un-professional.

Let me give you a quick example:

Would you order a flight from my website following this ad?

Flew to Thailand? Worth checking out our price! Cheapest price only to our market.
*Translated from Hebrew to English using Google Translate

How about running an activity on Facebook? Do you trust Google’s built in translation in Google Chrome to communicate with fans? Well, you should not.

With all that said, what can you do if you have a global client that needs internet marketing in different languages?

There are a few suggestions, such as hiring a local agency as a supplier to do it for you in a language you are not familiar with, or bringing the client an in house (even for part time) employee that knows this language that you do not.
Another recommended option is to find a local translator and content editor that can help you with the targeted language, including slangs and other commonly spoken words that the audience will understand. You know the plan, you know what you want to market and how you want to do it, don’t let the language be a barrier for you – because it doesn’t have to be!

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Do you need Internet Marketing in different languages?

We offer Internet Marketing in English, Thai and Hebrew*.

Contact Adi and Avner to get more details or request a quote.

*Other languages will be supported in the near future.
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Liran Aviv

Liran Aviv is a young Israeli singer. His music is categorized in Israel as “Oriental” music. Currently the “Oriental’ music is the most popular genre in Israel after many years being an alternative for Israeli Rock music and Pop. Liran Aviv is making his way to the top of the charts mainly through digital channels. Digital music distribution in Israel is in an extremely advanced stage, compared to Asia and in one level with Europe and US. Liran Aviv is connected to his fans through his Official Liran Aviv Twitter, has a very busy Official Liran Aviv Facebook community, displays his clips on his Official Liran Aviv YouTube channel and of course, have an Official Liran Aviv Website.
Photographer: Lior Zini (C) cc-by-sa-nc

6 Basic Internet Advertising Terms

In this hectic world of Internet Marketing we get new items, new systems, new engines and new everything as quick as an eye blinks. Changes in algorithms keep us on alert 24/7. Updates in interfaces force us to re-organize our habits and abilities and re-adjust. (Does anyone really like the new AdWords interface?!?). All that being said, there are always good old basics that stay the core, relevant foundations to everything we learn and expertise in. In this article we would like to give just a simple basic list of six definitions that if you have anything to do with online marketing, you would not want to get caught not knowing what they are.

1. Impressions

This used to be a term more appreciated, which means how many times a user saw your ad or banner or any online advertisement. Each time your ad has been viewed counts as an impression. So in the more old fashioned internet world, the advertiser would want as many impressions as possible, but we all know today that impressions without clicks are not good enough in most cases. We want our audience to be relevant enough to click on our ads too, to say the least.

3. CTR (Click Through Rate)

This term was also much more popular in earlier internet days. How many users that saw your ad have clicked on it too and visited your website or landing page. The Click Through Rate is calculated Clicks / Impressions. Let’s say your ad reached 100 impressions, and 10 users also clicked on the ad, it means your CTR is 10%. Clicks are important but usually we want more from our campaign. we want conversions.

3. Conversion

Once a user saw your ad, clicked on it and visited your website or any landing page, you want that user to buy / register / download / ask for more details etc,. Any of these actions would consider as a conversion. When we run an online campaign these days we usually ask for as many conversions as possible. For that we would need to have a good landing page with a distinct, easy to find, Call for Action on page.

4. Call for Action

Some say, the most important “object” on the landing page. Call for Action is what drives the users to interact with your campaign. Depending on the goals that the advertiser set for the campaign, the Call for Action may be: Request a quote, download a brochure, sign up for a newsletter, and of course- buy a product or book a room online. We should always try to concentrate on one specific Call for Action in order for the users to stay focused and understand the structure of the page, so that they will find what they were looking for on it and use it. When we succeed and see many conversions, following a good use of Calls for Actions, then we need to calculate our CPL or CPA.

5. CPL ( Cost per Lead) / CPA (Cost per Acquisition)

This is the definition we usually all wish to see in the lowest numbers, whichever currency we are using. If the numbers are low, it means that we have many conversions and a good conversion rate, thus bringing the costs of the conversions to low prices. Low can be only a few dollars, for example for a beauty spa, or they can be hundreds of dollars, for example for real estate leads or even acquisitions. The CPL/CPA is calculated Clicks spending / Conversion. Let’s say your ad drew 100 clicks at 100$, and you achieved 10 Conversions, then you CPL / CPA is 10$. Now you can evaluate your campaign ROI in order to understand if your campaign is on the right track, financially speaking.

6. ROI (Return on Investment)

The budget of the campaign is what ROI is all about. When running a campaign you have to set your goals in order for the campaign to be profitable. Any marketing manager must evaluate what he achieves in the campaign, and if the cost per lead or per acquisition is higher than what he can afford then the Return on Investment becomes negative, and on the contrary, if the cost is lower, then you have a positive ROI. Let’s say you are promoting your restaurant and the Call for Action is booking online reservation for dinner. You already know that your profit from every guest is 10$. In that case, if the CPA is 8$, which means you spent 8$ advertising money to get a reservation, than your ROI is positive, because you have 2$ profit on every reservation.

For any campaign, our goal for Internet campaign is:

1. Lots of Impressions.
2. High CTR.
3. Many Conversions (following an excellent and specific Call for Action).
4. Cheap CPL / CPA.
5. Positive ROI.

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Planning an Internet Campaign?

Contact Adi and Avner to get more details or request a quote.
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SEO Case Study

Background
In June 2009, one of our Israeli clients launched a new site covering Israeli music. The site offers news, photos from shows, preview of new songs, launching new clips and more.
The client holds digital rights of 80% of this Israeli music and wanted to draw organic traffic to the site, in order to sell mobile services, tickets for shows etc.
In the time of our work with this client, the music he was covering (called “Mediterranean Music”) became the most popular music in Israel (by far), thus getting every news site / music site / forum in Israel to compete on same traffic.

Brand Name: Top Results (Wikipedia dropped to #4)
Brand Name: Top Results (Wikipedia dropped to #4)

The starting point of this Search Engine Optimization project in terms of Google ranking  was zero as we started with a new domain….

Keyword research

Our research analysis showed us several insights, among them:

  1. Illegal downloads sites are a problem not only in terms of revenue lost, also in terms of massive internet traffic.
  2. Big Israeli portals are dealing with this same music field.
  3. Google is going bananas for sites with lyrics.
  4. Copycats are everywhere.
  5. SEO field in Israel is one of the toughest in the world.
  6. The targeted keywords field is HUGE (approximately 50 keywords).
  7. The name of the brand “Harif” will have tough competition with Wikipedia (Harif means spicy (food) or harsh (attitude) or alcoholic drink in Hebrew).

Competing with major and veteran lyrics sites

Competing With "Old" Lyrics Sites
Competing With "Old" Lyrics Sites

What we did – sample work

  1. Focus on infrastructure:
    1. Internal links.
    2. Anchor text.
    3. Navigation bars.
    4. Images handling.
  2. Copywrite Meta tags based on keyword research
  3. Massive link building.
  4. Ongoing Optimization, including 2nd round of Keyword research after 1.5 years. New results already bearing fruits.

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Want to get better results for your website rankings on the search engines results pages?
Contact Adi and Avner to get more details or request a quote.
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Google Advertising Case Study

One of our clients in the Events Productions industry thought that advertising on Google is as simple as…. well, simple. Oddly he did not achieve good results so he turned to us. We are not allowed to disclose too many details, but the comparison should be enough.

Once we made relevant changes to the PPC campaigns, the ads CTR was doubled, we tripled the amount of clicks, and generated conversions at a high rate and low cost.

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Want to launch a campaign on Google? Your current campaign does not have good results?
Contact Adi And Avner to get more details or request a quote.
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Brand Management

Brand Management

 

With similarity to our Reputation Management service, Brand Management is all about maintaining desirable online results. We offer this unique service to companies, brands, public figures such as singers or politicians and to any public entity that needs to control its public online image.

By using several services combined, such as Search Engine Optimization and Content Writing we offer our clients to create positive and wanted content and after launch we promote it in order to “spread the word” on one hand, and “push away” negative or unwanted content on the other hand.

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Interested in Brand Management? Contact Adi and Avner for more details or request a quote.
We also offer Reputation Management for private businessmen / women.
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Get More Facebook Fans

A recent research (pdf) conducted by DDB Worldwide and Opinionway Research examined the relationship between brands on Facebook and their fans. More than 1,600 consumers aged between 18 to 60 in Europe, US, Latin America and Asia Pacific were asked about engaging popular brands on the famous social network.
For your convenience here are some interesting results from the study which will help you better understand the profile of an average ‘liker’ on Facebook.
• Average fan is 31 years old.
• 55% of the fans are Women.
• 75% made an online purchase.
• 76% visit Facebook at least once a day.
• Every fan follows 9 brands in average.
• 84% of any brand followers say they consume it occasionally.

That’s interesting, but you want to know how to get more fans, right?
OK!

According to the study,
• 75% became followers (press the Like button) in response to advertising.
• 49% became followers in response to a friend invitation (suggest this page to a friend).
• 92% said they would recommend the brand’s page to friends.

Adi and Avner Online Marketing offers unique Social Media Marketing including building a fan page, setting up landing tabs and maintaining a campaign to reach fans for your brand.

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Does your brand have a fan page on Facebook? Would you like a help in getting more fans to your page?
Contact Adi and Avner for more details on Social Media Advertising.
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Magnolia Spa Samui

The Magnolia Spa LogoMagnolia Spa Samui is a wonderful leading spa plus a coffee shop in Koh Samui, Thailand. You can find many different kinds of pampering treatments there such as Dead Sea minerals or any traditional Thai massage, lots of indulging spa packages and more. The coffee shop is a handmade boutique café with amazing cakes and pastries to enjoy before or after your massage experience. In short – a perfect place for your vacation in Koh Samui…

Reputation

Reputation Management

Many of us don’t even think twice before we publish on the web: personal stories, thoughts and political views and almost everything comes to mind. And while many of us don’t bother about it all, some people, some day will do. It can be something you published which is not suitable to your current job, it could be something you don’t want your kids to find out about (college experiments), or your employees and, hey, some things even your mother shouldn’t know about, right?

Remember: “The Internet remembers (almost) everything…” and we are not trying to frighten you rather to make a pragmatic view on the online life.

So the first thing you need to remember is to always keep unwanted materials off the web. But wait, what if it’s not in your hands? What if someone publishes something about you without your consent? What if you made it to the news…. and they even spelled your name right… but you wish they hadn’t.

Like one of our customers who made it to the news following a lawsuit he was involved in a few years ago. He called us and told us the story and how he lost some business deals after people were “Googling” his name. The people didn’t bother to read the results (they would have discovered he did not lose the case) just made a quick decision to move their business somewhere else.

Our Online Reputation Management service offers a proactive solution to negative results on the search engines results pages. The service includes monitoring your web presence, creating positive content and promoting it using SEO tactics. We find it Important to say that we have a high moral standard and we do not spam or lie.

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Interested in Reputation Management?
Contact Adi and Avner for more details or request a quote.
We also offer Brand Management for companies, bands, public figures and brands.
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Search Engine Optimization by Adi and Avner

SEO

Search Engine Optimization, also known as SEO, is a very complex field in the internet industry.
On one hand, good SEO work can pay off for a very long time, while on the other hand, you would have to keep up the pace of the ever changing search engine’s algorithm.

Having that said, it is always very important to remember that in some markets and industries, if you get your basics SEO foundations the right way, you can do quite well.
For example, in Thailand there are still markets that are not very competitive, so we can plan good website structure, use Meta tags and content based on keywords research and see ourselves rank high and generate results. Other markets would be more competitive and businesses are working their way up the rank as we speak. In this case you would need a more complex SEO plan, involving more domains, more content and other internet assets we would offer to create.

There are a few SEO methods to work on a website, this is ours:

Market Research: Preforming an online competitor’s research and analysis because you must know your online competition very well in order to be better than they are. Than we would use different keyword tools and find out what phrases are most popular and relevant.

On-Site Optimization: Working on the site’s structure, writing Meta tags, implementing site maps and more. This is when we need to figure out our keyword strategy and work on the website according to it.

Off-Site Optimization: Promoting the site using link building, registering to web indexes and more. This usually done after the On-Site Optimization is ready but can be done during the work.

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Want to get better results for your website rankings on the search engines results pages?
Contact Adi and Avner to get more details or request a quote.
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Content Writing

Did you ever wonder why content-rich websites do so well on Google and other search engines?
Well, first of all because Content is KING! And don’t let anybody tell you differently.
Second, people love to read stuff on the web, and if users love it then search engines love it too.

Content Writing comes in 3 major steps:
1. Performing a thorough keyword research and keyword strategy.
2. Creating a good structured content plan for your website.
3. Writing good and relevant content according to the content plan using the strategic keywords correctly for SEO purposes.

Follow this method and you will find your business getting ranked for many new and important search terms that were used well in your content plan.

For example, an airline wants to come up while searching for “History of Ancient Cities in Thailand”. Building a plan to include relevant content is something that can be done with the right connection to this airline. It has been proven and done before, so why don’t you join the party?

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Need new and relevant content to your website?

Contact Adi and Avner to get more details or request a quote.
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